Privacy Policy

Bracket Party — A Product of Odditt Inc.

Last updated: March 1, 2026

Introduction

Odditt Inc. ("Company," "we," "us," or "our") operates the Bracket Party website at BracketParty.com and any related applications or services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service. Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

Information We Collect

Information You Provide Directly

We may collect information that you voluntarily provide when using the Service, including but not limited to:

  1. Bracket preferences and inputs: Your responses to bracket-building questions, such as favorite colors, animals, mascots, numbers, star signs, birthdays, and other personal preferences used to generate your personalized bracket;
  2. Account information: If you create an account, we may collect your name, email address, username, and password;
  3. Communications: Any information you provide when you contact us for support, submit feedback, or communicate with us through any channel;
  4. Social sharing information: If you choose to share your bracket through social media or other platforms, any information associated with that sharing activity.

Information Collected Automatically

When you access the Service, we may automatically collect certain information, including but not limited to:

  1. Device information: Your device type, operating system, browser type and version, screen resolution, and unique device identifiers;
  2. Usage data: Pages visited, features used, time spent on pages, bracket generation activity, click patterns, and other interaction data;
  3. Log data: IP address, access times, referring URLs, and other standard web log information;
  4. Location data: Approximate geographic location based on your IP address;
  5. Cookies and similar technologies: We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing activity and preferences. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the Service.

How We Use Your Information

We may use the information we collect for the following purposes:

  1. To provide and maintain the Service, including generating personalized brackets based on your inputs;
  2. To improve, personalize, and optimize the Service, including analyzing usage patterns and user preferences;
  3. To communicate with you, including responding to inquiries, sending service-related notices, and providing updates about the Service;
  4. To generate aggregated and anonymized statistical analytics that help us understand how users interact with the Service;
  5. To detect, prevent, and address technical issues, fraud, and security concerns;
  6. To comply with applicable laws, regulations, and legal processes;
  7. To enforce our Terms of Use and other agreements;
  8. To protect the rights, property, and safety of the Company, our users, and the public.

Data Sharing and Disclosure

We do not sell your personal information.

However, in the ordinary course of business, we may share information with:

  1. Service providers who perform functions on our behalf, such as hosting, analytics, customer support, email delivery, and similar services;
  2. Professional advisors, such as legal counsel, auditors, and insurers, as necessary for the services they provide;
  3. Law enforcement, regulators, and government authorities, when required to comply with legal obligations or to protect rights and safety;
  4. Parties to business transactions, such as mergers, acquisitions, reorganizations, or asset sales, including in the context of bankruptcy or similar proceedings;
  5. Other parties with your consent or at your direction.

Aggregated and Anonymized Data

We may aggregate or anonymize information so that it can no longer be used to identify you. We may use and share aggregated or anonymized data for any purpose, including research, analytics, marketing, and improving our products and services. Aggregated or anonymized data is not subject to the restrictions of this Privacy Policy.

License to Use Data

By using the Service, you grant the Company a non-exclusive, non-transferable, irrevocable, worldwide, royalty-free, fully paid-up license to use, process, and analyze your data as reasonably necessary to provide and improve the Service. This includes the right to use and copy your data for the purpose of generating aggregated and anonymized statistical analytics. The Company retains all rights, title, and interest in any aggregated or anonymized data derived from your use of the Service.

Third-Party Services and Links

The Service may contain links to third-party websites, applications, or services that are not owned or controlled by the Company. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly advise you to read the privacy policy of every website you visit or service you use. The Company is not responsible for the privacy practices of third parties.

Cookies and Tracking Technologies

We use the following types of cookies and similar technologies:

Essential cookies: These are necessary for the Service to function properly and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling out forms.

Analytics cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of the Service. They help us understand which pages are most and least popular and see how visitors move around the site.

Functional cookies: These enable the Service to provide enhanced functionality and personalization, such as remembering your bracket preferences.

Advertising cookies: These may be set through our site by advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

You can set your browser to block or alert you about cookies, but some parts of the Service may not function properly if you do so.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge that any data or communication transmitted to or from the Service may be intercepted or accessed by unauthorized parties.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When we no longer need your personal information, we will securely delete or anonymize it. The criteria used to determine retention periods include the nature and sensitivity of the data, the purposes for which it is processed, and applicable legal requirements.

Children's Privacy

The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to promptly delete such information. If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us at privacy@bracketparty.com so that we can take appropriate action.

Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

  1. The right to access personal information we hold about you;
  2. The right to request correction of inaccurate personal information;
  3. The right to request deletion of your personal information, subject to certain exceptions;
  4. The right to object to or restrict certain types of processing;
  5. The right to data portability;
  6. The right to opt out of the sale of personal information (though we do not sell personal information);
  7. The right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us at privacy@bracketparty.com. We may ask you to verify your identity before processing your request.

California Residents' Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, disclose, and sell; the right to request deletion of your personal information; and the right to non-discrimination for exercising your CCPA rights.

To exercise your rights under the CCPA, email us at privacy@bracketparty.com with your request. To verify your identity, we may ask for additional information. You may also authorize an agent to submit a request on your behalf.

Do Not Track Signals

Some browsers include a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. The Service does not currently respond to "Do Not Track" signals, as there is no industry-wide standard for compliance.

International Data Transfers

Your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that are different from those in your country of residence. By using the Service, you consent to the transfer of your information to the United States and other jurisdictions as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated Privacy Policy on this page and update the "Last Updated" date. Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of such changes. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:

Odditt Inc.
9107 W Russell Rd, Ste 100
Las Vegas, NV 89148

Email: privacy@bracketparty.com
General: support@bracketparty.com
Legal: legal@odditt.com

Privacy Policy — Bracket Party